Selling Up – Selling More

Author: Bill Kinnard

All too often we are faced with cash flow struggles in our company. When we are faced with having to generate some cash quickly, we often resort to lowering our price. This practice may provide some temporary relief but will hurt us in the long run. If you will educate and inform your customer, then let them decide what they want to buy, you sales will climb…but only if you understand how they are buying.

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