Google My Business insights are filled with information you can use to improve your overall marketing.
12 minute video
Go to Google My Business and using your notes, work through slides 50-60.
Using the analytic tool, discover how people found you. Search terms and specific devices.
Learn where they are located and what they did when they found your listing.
Review some of the competitive information as you compare your business to others in your local market.
Identify the best content to guide future content development.