The One Minute Negotiator
By: Don Hutson
Everything is price focused today. When customers talk price we need to talk value. Once you determine your DPO (Desired Productive Outcome) it is simply a matter of negotiation. This month’s presenter is Don Hutson, author of the #1 New York Times best seller The One Minute Negotiator. If you want to learn to negotiate, the shortest path is to learn from the best.