Customer-Driven Choices

A deep dive into communication with customers.

Processes and Principles to increase Sales through better communication

You’ll start by completing a behavioral communication assessment so you can learn your communication style. Then you’ll learn five distinct buying principles customers have during the sales process and four communication styles customers have. This program will help you identify what your potential customer wants and needs during the sales process so they become a customer.

Why Attend?

What You said was not what I heard

What you think you are saying to the customer, is not necessarily what they are hearing and understanding. Learn to communicate so the customer understands what you mean.

For you this is everyday, but I'm hearing it for the first time.

You’re familiar with your trade and know the lingo…your customer doesn’t. Learn to communicate what you know in a way the customer will understand.

I don’t know...let me think about it...that’s too much

These are all thoughts  in your customer’s mind. Learn 5 buying principles to help you navigate the decision-making process your customer goes through during a sale.

“It feels like you are trying to drink water from a fire hose, initially. It takes a bit to start to look at your business differently. The emotions of being overwhelmed and wondering how you’ve stayed in business, become enthusiasm for the potential the business has.”

Travis Kuehl - Travis Electric, Inc., Hartford, SD

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