Self Paced
Lesson 4 – Analytics
Google My Business insights are filled with information you can use to improve your overall marketing.
12 minute video
Your Assignment:
Go to Google My Business and using your notes, work through slides 50-60.
Using the analytic tool, discover how people found you. Search terms and specific devices.
Learn where they are located and what they did when they found your listing.
Review some of the competitive information as you compare your business to others in your local market.
Identify the best content to guide future content development.
Lesson 3 – Status Updates
15 minute video
12 minute audio
Bonus interview from More Than A Few Words. Lorraine interviews Bryan Caplan with Grow With Google where he shares some tips on how to advertise for free and improve your SEO when you add posts.
Your Assignment:
Go to Google My Business and using your notes, work through slides 34-49.
Plan a month’s worth of updates (2x a week).
Consider using a scheduling tool to work ahead.
Lesson 2 – Completing Your Profile
10 minute video
11 minute audio
Bonus interview from More Than A Few Words. Lorraine interviews Bryan Caplan with Grow With Google where he shares some of his favorite tips regarding Google My Business.
Your Assignment:
Go to Google My Business and using your notes, work through slides 20-33.
Add photos, videos and a minimum of 4 products or services to your profile.
Lesson 1 – Getting Started
Prior to watching the video, download a copy of Lorraine’s slides and take notes. This will help you when you do your first assignment listed below.
8 minute video
11 minute audio
Bonus interview from More Than A Few Words. Lorraine interviews John Vuong with Local SEO Search where he shares some of his favorite tips regarding Google My Business.
Your Assignment:
Go to Google My Business and sign in using the Gmail account or email tied to your domain.
Using your notes, follow slides 1-5 to find your business and claim your account. Once your request has been granted, come back and finish the remainder of this assignment working through slide 19.
If an account has NOT already been created, then continue on with slides 6-19.
Lesson 10 – Track Your Progress
7 minutes
Your Assignment:
Download the Progress Tracker. It is in excel format, so you may want to combine it with your previous spreadsheets as another page.
Use Google Analytics to find the following pieces of information – total organic traffic, total direct traffic, and top landing pages.
Record your traffic numbers into the worksheet and calculate your organic / direct ratio.
Record your top pages. Over time, the pages you are developing and enhancing should climb to the top of your list.
Put a reminder on your calendar to update your numbers.
